A Deep Dive into AFLI's Campaign

The Apex Edge

Brand name – Ageas Federal Life Insurance – Marathon

Category & Audience Insurance industry
Male /Females 25-54yrs

Challenge

AFLI which is an Insurance provider wanted to reach out to its target audience by conduction Marathons in the major metro’s to promote Health and fitness and in turn for healthy living turn to Insurance to take care of the family they require a medium which could provide them innovative successful marketing solutions. In short ALFIM was in need of an injection of sparkle.
6 agencies were lined for pitch process and we won the pitch because of our competitive rates and planning strategies. Strategy Was the key we had to acquire sites that have a higher dwell time

Delivering the Impossible

We Achieved the ROI

In the highly competitive insurance industry, AFLI needed big impact to create hype around a new product launch and have a top of mind recall to purchase their services.
Outdoor being the only medium used the ROI of the Campaign was the key, There was a website mentioned on the Artwork where in consumers had to log in and get registered to avail the services

Solution

Using premium landmark locations to match the brands quality positioning.
Selected locations with higher dwell time so that the message is clearly showcased
Covered city with 38 hoardings across Bangalore.
Covered all key arterial roads and created corridors across all outlets
There were 60000 registerations through the website