B J P ' s . u n f o r g e t t a b l e . c a m p a i g n

BJP's Unforgettable Election Campaign

BJP's Unforgettable Election Campaign
Background

A Pitch for outdoor campaign, Pan India, during 2014 Lok Sabha elections where 12 agencies participated and the selection process was carried by an Eminent Media Committee resulting in a very price sensitive competition.

Challenges Achieved
  • A vast magnitude of media was to be acquired for each respective state
  • The magnitude of the campaign was massive – 8 states
  • The objective was to reach out to every voter in rural areas
  • Areas where media scarcity exists
  • Execution in the mostmost rigid terrains
  • Problems because of non conducive conditions like naxalite regions, jagged territories, isolated locations etc.
  • Campaign to go live simultaneously in all states .
  • Obtaining NOC, permissions from EC / CEO followed by DM of all cities.
  • 4 Image changeovers had to be planned simultaneously
  • Agency had to ensure there is zero vandalization of prints.
Delivering the Impossible
Campaign 1 Campaign 2
The Apex Edge

After exhaustive study of the procedures involving execution of a political campaign and due consultation with the CEC office, the following steps were followed:

Innovation

The creative was given to Apex in plain format on which we had to create the final creative, highlight the fine points of the creative. Apex worked on the creative and offered a 3D creative solution on a 2D format, further highlighting the fine aspect of the message. Apex was asked to handover the creative to all other agencies namely Mudra, MOMS, Laqshya and US Agency who have a full fledged creative setup of their own.

Delivering the Impossible
Wagah Border
Wagah Border
Lahaul Spiti
Lahaul Spiti
Reach And Depth
3D creative solution on a 2D format
Wagah Border
Lahaul Spiti
Logo
3D Creative
Pan India
Pan India
Execution