H I N D U S T A N . D E B U T S , A l I G A R H . E D I T I O N

Hindustan was the incumbent agency for Hindustan. The client wanted a high profile launch for its Aligarh edition. We were given an opportunity to showcase our planning & buying skills.

Hindustan being the new entrant in a market dominated by Dainik Jagran & Amar Ujala had to negate competition. Media availability in such large numbers was one of the major issues.

Detailed survey was conducted to understand demography & nodal touch points. Media mix was strategized keeping the concerned media owners in the loop. Permission were sought for new media options like round about branding. Mammoth billboard measuring 160x20 at the AAMU chowk made a blitzkrieg by painting the town red.