Hindustan Debuts Aligarh Edition

Background

Mudra was the incumbent agency for Hindustan. The client wanted an high profile launch for its Aligarh edition. We were given an opportunity to showcase our planning & buying skills

Challenge

Hindustan being the new entrant in a market dominated by Dainik jagran & Amar Ujala had to negate competition . Media availability in such large numbers was one of the major issues

The Apex Edge

Detailed survey was conducted to understand Demography & Nodal touch points Media mix was strategized keeping the concerned media owners in the loop. Permission were sought for new media options like round about branding. Mammoth billboard measuring 160×20 at the AMU chowk Media blitzkrieg by painting the town red 

The Biggest OOH Media Blitzkrieg in Aligarh Till Date

The Biggest OOH Media Blitzkrieg in Aligarh Till Date