The Bidding War Chronicles

Background

Hitachi awards its OOH business by a unique process of reverse bidding wherein 7-8 agencies are invited to quote for a fixed set of media for a particular region The agency with the minimum bid at the time of closure is given the mandate to execute the campaign

Tata Sky also undergoes process of reverse bidding wherein 5 – 6 agencies are invited to quote for a particular region The agency with the minimum bid at the time of closure is given the mandate to execute the campaign

Challenge

7-8 agencies are usually in the fray for the business. No means to gauge the buying prowess of the competitors. Around 100 – 350 media owners to be dealt with in order to execute the campaign

The Apex Edge

Our exemplary relationships with the media owners is put into effect to get the best buying costs. Unparalleled knowledge of the terrain helps us know the direct media owners. Usage of smart negotiation tactics & confidence building measures with the media owners help us win & execute the campaign consistently

Consistently
Delivering for the brand